INFLUENCE OF FACTORS ON THE FORMATION OF THE DEVELOPMENT STRATEGY OF TELECOMMUNICATION ENTERPRISES

DOI №______

Abstract

In the article highlights the dynamics of the number of telecommunication subscribers in Ukraine and the structure of cash receipts from the realization of their services. The change of the value of direct investment (share capital) in the economy of Ukraine from the provision of telecommunications services during 2016–2018 is considered. The factors which influence in the development strategy of telecommunication enterprises are determined and their characteristics are given.

Key words: strategy, telecommunication enterprise, external factors, internal factors, macro environment, micro environment, development strategy, mobile subscribers, Internet subscribers.

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