THEORETICAL BASIS FOR STRATEGIC MANAGEMENT OF TELECOMMUNICATIONS ENTERPRISES IN THE DIGITAL ECONOMY

DOI: 10.31673/2415-8089.2023.038691

Abstract

The digital economy is based on the activities of telecommunication enterprises, which leads to profound changes in the construction of strategic management of enterprises today so that they can be managed in the future.
Telecommunication enterprises need a new theoretical basis for building a modern model of strategic management, which will ensure: formation of a knowledge base, definition of a set of interrelated rules of digitalisation, use of innovative technologies, development of an expert system, implementation of a digital management system to achieve strategic goals in the long term.
The article proves that in the context of the development of the digital economy, one of the effects of the strategic management system at an enterprise should be an increase in the level of formalisation of its processes. In turn, this will also ensure the process of digitalisation and the creation of procedures that will allow a telecommunications enterprise to achieve its goals in the best possible way.
It is noted that the system of strategic management of telecommunications enterprises in the digital economy allows to form a model of strategic management based on the paradigm of digital strategy, and also includes the values and goals of the enterprise and social responsibility of business. The model of strategic management proposed in the article will help to stabilise the work of telecommunications enterprises in difficult times, introduce digital methods of strategic management, and use artificial intelligence to make and implement strategic management decisions. The theoretical basis of the digital strategy allows for a decomposition of the goals and functions of management subsystems. The decomposition itself is carried out on the principles of transparency and sufficiency, i.e. rational division of management types with their subsequent integration into a single system (composition) of strategic management at all levels of a telecommunications enterprise.

Keywords: strategic management, digital strategy, telecommunications enterprises, digital economy, digitalisation, digital transformation.

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