Foreign experience of the practical implementation of crisis management tools enterprise
DOI: 10.31673/2415-8089.2021.049398
Abstract
The article considers foreign experience of the practical implementation of anti-crisis management tools of the enterprise studied the theoretical concepts and developments in the field of crisis management with regard to financial aspects to create effective solutions and ways of its improvement for practical application at the domestic enterprises. Marketing commodity policy is invited to consider and to develop in interrelationship and interdependence with the innovative and investment policy of the company.
Key words: enterprise management, crisis management, innovative activity, investment activity, marketing policy.
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