Organizational and economic mechanism of enterprise management in the conditions of activity diversification strategies’ implementation

DOI: 10.31673/2415-8089.2021.044249

Abstract

In the article has been defined that the strategic orientation of the enterprise presupposes a certain compromise between the sectoral areas of the enterprise’s economic infrastructure, which is based on the maximum possible using the strengths for ensure, deepen and expand of high-quality competitive products for a long run. In this regard, in the article have been developed an organizational and economic mechanism for the strategic management of an enterprise in the context of the innovative strategies’ implementation for diversifying activities with the contemporary involvement of certain innovative resources directed to the development of additional management areas. The mechanism development was implemented on the basis of using a systematic approach, which is primarily due to the complexity of the control object, a wide range of control elements, as well as the need to take into account the characteristics of endogenous and exogenous influence factors.

Key words: diversification of the enterprise’s activity, diversification strategy, organizational and economic mechanism of strategic enterprise management, innovative infrastructure of the enterprise, optimal strategic decision.

REFERENCES
1. Berry C.H. (1971). Corporate Growth and Diversification. Journal of Law and Economics. Vol. 14, № 2. October. 371-383.
2. Bohuslavs'kyj, Ye.I. and Shybalkina, Yu.S. (2009). Stratehiia dyversyfikatsii: vybir momentu startu [Diversification strategy: choosing the starting point]. Sotsyal'naia ekonomyka. Kharkiv: Kharkiv National University nam. V. N. Karazin, vol. 2, 182–188.
3. Boguslavs'kyj, Je.I., & Chernychenko, A.O. (2013). Vybir optymal'nogo metodu dyversyfikacii' pidpryjemstv [Choice of optimal method diversify enterprises]. Efektyvna ekonomika, №10, 14-18.
4. Brin', P.V., & Perehodova, L.O. (2013). Dyversyfikacija gospodars'koi' dijal'nosti pidpryjemstv [Diversification of economic activity of enterprises]. Visnyk NTO «HPI». Serija: Aktual'ni problemy rozvytku ukrai'ns'kogo suspil'stva, 69 (1042). 172-175
5. Korin'ko, M.D. (2009). Ryzyky pry dyversyfikatsii [Diversification as a development strategy]. Aktual'ni problemy ekonomiky, vol. 5, 12–17.
6. Korin'ko, M.D. (2003). Dyversyfikatsiia yak stratehiia rozvytku [Risks with diversification]. Aktual'ni problemy ekonomiky, vol. 7, 69 – 74.
7. Wan, W., Hoskisson, R., Short, J. and Yiu, D. (2011). Resource-based theory and corporate diversification: Accomplishments and opportunities. Journal of Management, vol. 8.
8. Pitts, R. A. and Hopkins, H. D. (1982), «Firm diversity: conceptualization and measurement», Academy of Management Review, vol. 7, pp. 620-627.
9. Cogla, O.O. (2011). Stanovlennja dyversyfikacijnyh procesiv u dijal'nosti pidpryjemstv [Formation processes diversify activities in enterprises]. Aktual'ni problemy ekonomiky. №7, 147-151.
10. Cogla, O.O. (2010). Formuvannja konkurentnyh perevag pidpryjemstva shljahom dyversyfikacii' jogo dijal'nosti [Formation of competitive advantages of the enterprise through the diversification of activities]. Aktual'ni problemy ekonomiky. №4, 109-115.