Peculiarities of sales promotion at the enterprise depending on subjects of stimulation

DOI: 10.31673/2415-8089.2020.014841

  • Крижко О. В. (Kryzhko O. V.) State University of Telecommunications, Kyiv
  • Єсмаханова А. У. (Yesmakhanova A. U.) State University of Telecommunications, Kyiv
  • Побережна С. М. (Poberezhna S. M.) State University of Telecommunications, Kyiv

Abstract

The article considers the essence of sales promotion at the enterprise, analyzes the relationship between manufacturers and distributors of products to promote goods on the market. The article describes the measures that help in the formation of the marketing activities of the enterprise, as well as the types of sales promotion depending on the subjects of stimulation.

Key words: promotion, sales, marketing, producer, market, distributor.

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Issue
No 1 (2020)
Section
Articles