THE PHENOMENON OF CORPORATE CULTURE: GENESIS, EVOLUTION, TERMINOLOGICAL INTERPRETATIONS

DOI №______

Abstract

The article deals with the phenomenon of corporate culture of a modern enterprise. The concept of corporate culture has been reconstructed, its genesis and evolution have been explored. The content of the category "corporate culture" is disclosed. There are generalized views of various scholars about its understanding and systematized various terminological interpretations. An epistemological reflection of existing concepts of corporate culture was carried out and its constituent elements and principles, as well as content, structural-functional and typological characteristics were determined. The essential features of corporate culture are revealed and its connection with organizational culture and culture of the organization is established.

Key words: culture, corporate culture, organizational culture, corporate culture of a modern enterprise.

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