CONCEPT OF MANAGING THE COMPETITIVE ADVANTAGES OF THE ENTERPRISES: SITUATIONAL NBIC-APPROACH

DOI №______

Abstract

The article systemizes and clarifies the essential basis for the formation of competitive advantages of enterprises in accordance with the transition to the sixth technological order, using the general concept of the situational NBIC approach using interdisciplinary knowledge in accordance with the drivers of the breakthrough to economic growth. The necessity of proactive modernization of enterprise management with the purpose of timely gaining leadership positions in global and national markets is determined.

Key words: technological structure, NBIC-convergence, biotechnologies, information technologies, nanotechnologies, cognitive technologies, innovative development, management.

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