The importance of marketing in ensuring the competitiveness of telecommunication enterprises

DOI: 10.31673/2415-8089.2021.025661

Abstract

The methodology of telecommunication market analysis in the conditions of competition development and dynamic external environment is investigated. To assess the overall position of the telecommunications company in the market and identify opportunities for its further development and stable competitive positions in the market, the importance of marketing in ensuring the competitiveness of the telecommunications company is expressed in the ability to obtain reliable and reliable information and recommendations for the management of the telecommunications company for a strategic perspective.

Key words: market, competition, services, demand, strategy, marketing, telecommunications.

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