INNOVATIVE SOLUTIONS FOR DIGITALIZATION OF BUSINESS PROCESSES ENTERPRISES IN THE INDUSTRY OF INFORMATION AND COMMUNICATION TECHNOLOGIES

DOI: 10.31673/2415-8089.2024.032226

  • Дима Олександр Олексійович (Oleksandr Dyma) Vadym Hetman Kyiv National University of Economics, Kyiv
  • Мартиненко Марина Олександрівна (Maryna Martynenko) State University of Information and Communication Technologies, Kyiv
  • Булат Віталій Леонович (Vitaly Bulat) State University of Information and Communication Technologies, Kyiv

Abstract

The article is devoted to the investigation of business processes digitalization at enterprises of information and communication technologies, in particular, the impact of innovative technologies on increasing their efficiency and competitiveness. Key digitalization tools such as automation, big data analytics, artificial intelligence, and the Internet of Things are examined and their role in optimizing operations, reducing costs, and improving customer service. Additional attention is paid to the advantages that enterprises of information and communication technologies receive from the implementation of digital solutions, which allow them to adapt to the rapidly changing market and maintain leadership positions. It was determined that digitalization also enables companies to significantly increase their capacity for innovative development, as thanks to the rapid implementation of new solutions, It aws defined that ICT enterprises can create new products and services that meet the requirements of the modern market. Digital tools allow companies to better forecast demand, manage risk and use resources more efficiently. That's why, ICT enterprises can not only retain current customers, but also expand their audience, which contributes to further business growth. In the scientific research have been established that digitalization of business processes in ICT enterprises is a key factor for ensuring their sustainable development and maintaining leadership positions in the market. Digital technologies allow us to flexibly adapt to the changing needs of potencial consumers and offer solutions that meet their expectations. It has been established that information and communication technology enterprises that successfully implement these technologies will be able not only to withstand competition, but also to create conditions for their long-term development and market leadership.

Issue
No 3 (2024)
Section
Articles