Development of creative potential of enterprise employees

DOI: 10.31673/2415-8089.2020.041316

Abstract

The article considers the theoretical and methodological aspects of using a creative approach to management, reveals the need to use methods to enhance the creative potential of employees of telecommunications enterprises. The essence and basic mechanisms of creativity, creative worker and ways of its formation are considered, the characteristic of methods of activization of creative potential of employees of telecommunication enterprises is carried out, the offers concerning directions of improvement of methods of activization of creative potential of telecommunication enterprises are stated.

Keywords: creative potential, telecommunication enterprises, employees, development of creative potential, methods of activation of creative potential, creative environment.

REFERENCES
1. Gudz O.E. (2018) Innovaciyne pidpryemnyctvo [Innovation enterpriseship]. Kyiv: Planet of himan.
2. Mala N.T. (2011) Kreatyvnist yak skladova efektyvnogo upravlinnya [Creativity as constituent of effective management]. Bulletin of the National University «Lviv Polytechnic», (704), 18-23.
3. Moljako V. O. (2006) Zdibnosti, tvorchistj, obdarovanistj: teorija, metodyka, rezuljtaty doslidzhenj [Abilities, creativity, talent: theory, methods, research results]. Zhytomyr: Ruta.
4. Romenecj V. A. (2001) Psykhologhija tvorchosti [Psychology of creativity]. Kyiv: Lybidj.
5. Yakovleva Ye. L. (1997) Psikhologiya razvitiya tvorcheskogo potentsiala lichnosti [Psychology of development of creative potential of the person]. Kyiv.