MODELING OF SOCIAL NETWORKS DYNAMICS AT THE EXAMPLE OF FACEBOOK

DOI №______

  • Вороненко І. В. (Voronenko I.V.) National University of Life and Environmental Sciences of Ukraine, Kyiv
  • Скрипник А. В. (Skrypnyk A.V.) National University of Life and Environmental Sciences of Ukraine, Kyiv
  • Клименко Є. О. (Klymenko Ye.O.) National University of Life and Environmental Sciences of Ukraine, Kyiv

Abstract

It was indicated, that social medias play today a very important role in spreading information in global scale, in its turn their increasing can be explained by significant impact of rapid development of information-communication technologies. Information about the number of users of 20 social networks and the dynamic of active user’s growth of 5 biggest social networks is given. It was concluded, that the biggest quarterly growth speed of active users for WhatsApp network is relatively smaller comparing to Facebook and significantly smaller for Twitter. The model of social networks dynamic which includes a factor of capitalization is proposed. It was also concluded, that social network Facebook successfully combine social orientation (support of comfy communication and sending of information) with an efficient development of infrastructure, which is successfully used for advertising of leading global brands and positively influence on the level of capitalization. It was also indicated, that the most famous social networks around Ukrainian users at this time is Facebook, approximately the same number of users have Instagram and Twitter.

Key words: social networks, models, number of users, level of capitalization, Internet.

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Issue
No 3 (2018)
Section
Articles